About|Our story|Meet Joc
AboutThe Footy CoachDrills, skills and AFL insights for every level
Coaching your first game of football, or stepping up a level for the first time, can be a daunting experience.
James O’Connor (Joc)
Founder and Head Coach of The Footy Coach. Assistant Coach, Werribee Football Club VFL.
Why we exist
Your first game as coach shouldn’t feel like a guess
Well, with the help of The Footy Coach, it doesn’t have to be. Join the community and discover the drills and skills needed to take your footy coaching and your team to the next level.
- How do I run a training session?
- Do the drills and skills I have in mind match my team’s skill level?
- How do I ensure my players remain engaged during each training session?
- How do I ensure I am teaching skills and technique to my players correctly?
What The Footy Coach is
An online resource built for footy coaches
Drills and skills
An extensive range of drills and skills that footy coaches across all levels of community and school football can implement into their own training sessions.
Advice from AFL greats
Aided by the advice of legendary AFL coaching and player figures including Mick Malthouse, Simon Madden, Gary Ayres and many more, as part of the regular podcast.
Strategies you can apply
We break down strategies, routines, tips, tools and learnings that you can apply to your own coaching experience.
About Joc
G’day, I’m Joc
Having been a high performance team facilitator and coach for a number of years whilst running my Elite Team Leadership business, I gained a greater understanding of the attributes that successful leaders possess, and how quality leadership can result in enhanced team performance and engagement. I worked with and presented at a range of businesses, sporting associations and schools including Mercedes Benz, Holmesglen Institute, Gippsland Grammar School, Equestrian Victoria, community sporting clubs and many more.
It was my passion for coaching and assisting others to reach their full potential that created a natural progression for me to coach local footy. Although I had played football from junior level through to senior level and continue to be a die hard footy fan, it was only recently that I decided to accept a role as a footy coach.
During my time as a footy coach in Geelong, where I live with my young family, I began to observe a number of challenges associated with the role. It was difficult to be sure of what drills and skills would match my team’s skill and fitness level, while keeping my players engaged and enjoying their footy.
This is where the idea behind The Footy Coach began: an online resource of drills, skills and other tips for inexperienced coaches and players, and for well seasoned coaches and players who want to continue to evolve and improve their game. I hope that The Footy Coach can help take you and your team to the next level.
Joc timeline
From the field to the VFL
- 2009Graduated from Deakin University with a Bachelor of Commerce, majoring in Management and Sport Management
- 2009Played for Noble Park FC in Division 1 Eastern Football League in Melbourne
- 2010Coordinated my first international sporting event, Melbourne 3 Day Event in Werribee
- 2012Completed a Life Coaching Course at the Coaching College, and my first marathon
- 2013Completed Neuro Linguistics Practitioner (NLP) certificate
- 2014Launched my high performing team business Elite Team Leadership, and completed my first ultra marathon
- 2015Started the JocX Podcast: Empowering your Greatness (ranked top 35 in the world in its category)
- 2018Completed High Performing Leaders program with Leading Teams; competed at the National Indoor Rowing Championships (top 10 in my age group)
- 2019Competed at State outdoor Rowing Championships, and became a Dad
- 2020Commenced The Footy Coach
- 2021Became 2x Dad
- 2021Development Coach U19s and Line Coach U16s at Geelong Falcons, Coates Talent League
- 2023Passed 100 episodes on The Footy Coach Podcast; Head Coach of Geelong Falcons U15 Vline Cup Second Team
- 2024Head Coach, Geelong Falcons U16 Team in the Coates Talent League; Assistant Coach with Geelong Cats VFL
- 2025To present: Assistant Coach with Werribee Football Club VFL
It’s well known coaching can be very challenging. Having the right resources can make it easier for you to be a better coach.The Footy Coach
Join The Footy Coach community
Drills, skills and AFL insights for coaches and players at every level.